How do TikTok artist and creator collaborations work?

TikTok Artist and Creator Collaboration Program

Sooly Music's Türkiye and UK offices have official authority to work with TikTok artists and run special promotional campaigns. Artists and music labels can contact TikTok content producers through the panel and create special promotional campaigns for their songs.

How Does the Campaign Work?

TikTok campaigns usually1 weekIt continues and proceeds in a competition format. Content creators produce videos using the specified song. TikTok's official metrics are evaluated during the campaign period:
- Number of likes
- Number of views
- Interaction rate (comments, shares, etc.)
- Video performance and trending effect

First at the end of the campaign1–30Content creators between are rewarded. This reward system both motivates the content producers and contributes to the viral growth of the song on TikTok.

Benefits for Artists

- The song gained rapid visibility on TikTok
- Increased organic reach
- Establishing long-term collaborations with content producers
- Simultaneous promotion support in Türkiye and UK markets

With its TikTok-focused campaign system, Sooly Music ensures a stronger positioning of artists in the digital world and offers a professional, measurable promotion process.